Google extends the length of titles and descriptions in search results

You may notice a significant change in Google’s search result pages because it hasextended the length of titles and descriptions. This is the most important update for those SEO people who focus more on their on-page SEO than the off-page. This update will provide a little more room for adding extra words in titles and descriptions.

However nobody can give an expert opinion about the impact of this update but in future you can figure out its results by comparing your past and present CTR. Definitely it will affect your CTR directly or indirectly.

Search Result Column

Before this change, the area specified for Google search results was 500 pixels wide. It has been extended to 600 pixels by adding 100 pixels more. And the search result column which comes on the right side of central column is now 60 pixels wide with a decrease of 5 pixels.

Titles and Descriptions:

Previously, the length of your titles was 55 to 60 characters which is now 70 characters after getting extension. You may add 2 or 3 words more in your new titles now. If you don’t need long title then you can add your domain name. The longer titles will definitely help those SEO people who were struggling to manage their long tail keywords in their titles.

When we discuss the length of our description, it is now extended to 100 characters per line. It means you can add 16-20 characters per line in your descriptions. It would be a plus point for those who want to grab the attention of visitors using a well defined description of their post.

Update is Live:

Right now you may observe these changes live in different countries. Besides USA, United Kingdom and Canada also Google Germany is showing extended length of titles and descriptions.

How To Provide External Link Building For Website

In “SEO Section” if you remember,  we had divided the factors that do influence Google’s algorithm into two basic categories.

1. ON Page:

ON page factors basically decide the positions of the webpage. It includes numerous things like code quality, technical issues, textual issues, and much more.

2. OFF Page:

OFF page factors basically incorporates links to your webpage. Higher the links pointing towards your website, brighter are the chances that you page will be ranked at top.

As far as the “OFF-PAGE” factors are concerned, it is very hard to make it influential towards Google’s algorithms. There are number of reasons for that. For example, if your website provides content / services related to TRAVELLING INDUSTRY, the competition would probably be high to rank your keywords over search engines. On the other hand, it’s quite easy to rank the keywords related to any underdog industry.

Links From Other Websites

The only way to make the OFF-PAGE factors influential towards Google’s algorithmand for the better ranking of your website in its database, it is very important for you to get links from external sources. In order to make your site SEO – friendly, you have to find and collect quality links pointing towards your website from other sites.

How External Links Can Help In Better Ranking?

There are four basic benefits that are generally associated with the links acquired from external sources:

1. It definitely uplifts the value of RECIEVING PAGE which ultimately increases the visibility of your website against search results.
2. It helps you to analyze which specific pages of your website are being searched in Google and what sort of attention is required towards dead pages of your website.
3. When people would visit your website – you can come to know about their SEARCH ITEMS resulting in expansion of the website properly.
4. When people do get diverted to your website from external links – it means direct traffic to your site.

The external links that are responsible for diverting people towards your webpage can be a very tricky business. The value of the link that redirects towards your website can only be beneficial if the topic on the external website is somewhat similar to yours. Getting people diverted to your webpage from such a topic that is entirely different on both the domains would certainly not appeal them at all. Furthermore, the links that are embedded in the content are worth people’s attention as compared to the ones available in footer or sidebar.

Don’t Let The Bad Reputation of External Links Hurt Your Website 

In recent couple of years, link building is being criticized largely by the online industry. There are dozens of different reasons for it. One of the major reasons that have been observed is that people misuse the external links at large. Online developers try to attract traffic from such websites which has nothing to do with the services / products / information that your website is providing. This certainly leads to awkward situation for the online visitors. Furthermore, some companies try to purchase external links and then miss-use it for their own marketing purposes. Google has started to detect and penalize such companies and online developers but this certainly has put a negative dent to link building process. If you are found guilty of misusing the external links, Google will make your website vanish from its database leaving you with no other choice but to start the whole thing again from scratch. But still, it doesn’t mean that you shouldn’t opt for the link building provided that you do it with righteous manner.

Don’ts For Link Building

Whenever you opt for the external link building for the promotion of your website,make sure that you don’t pay a single penny for it. Never ever avail the services of such companies that claim to get you external links against any fee / charges. If the traffic gets diverted to your website from such pages which has nothing to do with the services you are providing, it will definitely hurt your reputation.

In addition to it, it is also very important for you to have potential visitors. That means, people who get diverted to your website from external links if don’t stay on the site for long enough then these links are of no worth. Search engines have certainly raised their artificial intelligence capabilities which let them know about the true external links and the fake ones.

 PR-Activity Outreaching

Make sure that you do opt for the external link building on the clear understandings that it is simply a marketing strategy and not a trick at all. However, link building is no easy deal. This process will certainly eat your time and brain. It is a gradual process that should be kept alive in order to make the people realize about the existence of your website.

 THE BOTTOM-LINE IS “DON’T TRY TO FOOL THE SEARCH ENGINES” AT ANY GIVEN COST.

Increase Search Traffic Upto 110% Within 14 Days Only Dec 21 Increase Search Traffic Upto 110% Within 14 Days Only

There are many people out there who think that “quality content” is enough in today’s internet marketing. There’s a general mind – set among people thinking “If I publish quality content, online users will automatically get attracted”. However, it isn’t as easier as it apparently looks like.

In order to generate quality links, you have to go through a systematic procedure regarding the promotion of your content. Believe it or not! All these home-made add-salt-to-taste theories won’t work at all. You can read here how to provide external link to a website.

This article will let you know all the techniques required to generate high quality links and to promote your content.

Skyscraper Technique: 

It is said to be the most efficient and effective content marketing strategy for the link builders. You’ll certainly see a rise in figures that will shoot-up just like a rocket for number of online visitors at your website. As shown below, I have stated the stats and figures related to my website as a proof of guarantee.

You won’t believe that the organic search traffic to my website almost get doubled within no more than 14 days.

So attention all the readers! You can acquire similar statistics for your website, blogs or WebPages provided that you do follow the given guidelines in righteous manner. There’s no need of calculating long-pages budgets for the marketing strategies, all you need is to follow the given 3-steps to perfectly execute “skyscraper technique”.

1. Find the content that is link – worthy

2. Try to enhance the quality of content

3. Advertise / Market the content to right people

Step # 1: Finding Linkable Proven Assets

As far as the content marketing is concerned, linkable asset certainly holds much of the significance. It is said to be the best tip when it comes to the creation of a qualitative and highly valued webpage that can be leveraged against the links again and again. If the content remains qualitative and appealing for the people, there’s nothing that can stop them to add link of your website in their WordPress dashboards. If you are thinking that how it can be assured if the linkable assets can bring a huge success or it would be a complete flop, then here’s a simple and plain answer. Find such content that already has generated ton of links.

Here’s How:

1.  Logon to Open Site Explorer.

2.  Find such a website that you think had generated quality links out of its content. For instance, insert the link:

3.  From the left sided menu – bar, click “top pages”:

4.  Look – out such content which has got at least 25 linking root domains:

Topsy:

Topsy is yet another efficient website that can help you find the intense content regarding the niche of your interest.

Here’s How:

1. Enter the keyword of your interested niche:

2. Select “All Time”

3. You’ll be given the results of highly – shared, proven, and solid content related to your niche of interest:

Google Search:
You must all know about the Google Search. For the uninformed people out there, here’s the figure shown below:

You can simply copy and paste the links (extracted from Google) either in Site Open Explorer or Topsy to get the content of your choice for proven linkable assets. Make sure that you don’t deal with any link that has less than 25 referring domains.

Step # 2: Enhancing The Content Quality
Don’t just stick to the given word limit of the original article. Try to enhance the content lengthwise as well as quality-wise. For example, if you find a content of “Free Seo Tools” – try to publish the list of nearly 100 or even 150.

Another attractive trick to create appealing and eye-catchy content is to take such information that is out – dated, blend some latest information and throw it in public. People are always in search for the revival of old things and it will surely bring fruitful results to your efforts.  For example, you can discuss the significance of “ON / OFF Page SEO Factors” that is most likely already available in tons of weight but add the factor of “Social SEO Factor” in it. Then, see the magic happening!.You can read some Technical SEO Starter Guide here

Better Designed:

It’s the human physic that people get attracted towards visually stunning pieces. Same is the case when it comes to marketing strategies. So, don’t forget to add appealing and attractive banners related to your niche in the content. You can read about website structure here 

Furthermore, don’t just add bullets – in fact, attach a brief description to every point, as shown below:

All in all, We would like you to suggest that you must have to beat existing form of content or the reference content in terms of information, design, and length etc.

Step: 3 # Reaching The Right People

A traditional way to market the content is to send bulk emails regardless of whether they are useful to the recipients or not. Well, for such people who still believe in this technique, numbers literally don’t matter. The thing that matters is to reach the people who could be interested in your content. In this regard, you can search over the internet for the websites that are providing same services as you. Try to reach out their owners on email & convince them on the three following points:

1. They are running the website for the same niche as you.

2.  You can add some valuable and precious information to their services with your content.

3. They should welcome your posts by adding the links of your website into their webpage.

Here’s How:
1.  Start with online research and list down all the links of the website that are in competition with you. Make sure that you only consider the websites which have same niche as of your webpage.

2. Exclude all those links that could be of no use for you like article directories, and forums.

3. Start creating emails using the given template:

Bingo! You are done!

How to Rank Up Your Website on Google Fast

Tips on Website Creation and on Site SEO

If you want your website to rank high on the Google search engine then it is very important for you to make your website perfect. Although you should highly prioritize your contents, it is still crucial to make the layout of your website very enticing in order to attract people into your site. This will also make Google prioritize your website when keywords related to your niche or post are searched by thee people. Below are the tips that you should follow in order to improve the ranking of your website on Google.

1. Instead of using the very popular Content Management System (CMS) calledWordPress, you try to make use of static websites too, especially if you are not familiar with WordPress. Do not bother on learning WordPress since you will be able to create your website with simple HTML codes.

2. Maintain the total pages of your website around 50. If possible, try to make use of authority websites more. You should incorporate uncompetitive yet high ranking keywords on your contents in order to improve the ranking of your website on the Google search engine.

3. Always make sure that your contents are original, reliable and interesting. Before, people post original but boring contents full of keywords into their pages. Although their website may rank high for the first few days, on the coming days, the ranking will plunge down. However, if you always post original and interesting contents, the current visitors of your website will tend to remain your visitors. Moreover, it is highly likely for your website to earn more visitors by word of mouth or by Google ranking your website up high.

4. You should put your keywords on the domain name, meta tags, title, and HI headings of your website.

5. Upload some high quality videos from your site from any sources as long as you cite them. You can also embed videos from YouTube. Doing this can increase the time of your site’s visitors on your website. If ever you encounter a high quality video but you think it promotes another website, then make use of it as well. Do not bother if it promotes other websites since it does not make a difference.

6. Do include the most important on site SEO factors in order to maintain the high ranking of your website. These factors include:

• Set the name of the image that you will upload on your website based on your keyword. SO for example, if your keyword is “basketball sports for men” then you should name your website image as basketballsportsformen.jpg.
• Use your keyword as the title of your content if possible. Emphasize it by bolding it.
• Do not link to your index.html page instead, use links that will direct your site’s visitors to the domain name.
• Use long tail, uncompetitive, and high ranking keywords on your site’s contents.
• Maintain the density of your keywords between two to five percent of your website’s contents.
• Add interesting and high quality YouTube videos on your website.You can also run how rank You tube video link here
• Make use of privacy policy settings for your site.

How to Rank Up Your Website on Google Fast? (Tips on Link Building)

Now, for the big secret in ranking up your website on the Google search engine, just follow the steps below. Do not worry because this tutorial is unlike any other ineffective techniques. This will not require you to buy something in order to learn. You only have to pay attention to the details in order to successfully accomplish your goal of improving your website’s Google ranking.

1. First tip is to be patient. Although you may perceive this as very irrelevant, you really need to be patient in order to drastically improve the ranking of your website. You will not only find the other tips complicated but you will also be following them for a long period of time. So just be patient and you will surely succeed in your goals.

2. Prepare a plan or blueprint of your link building goals. This will help you in case you need to change something or if you are not that good when it comes to remembering the last thing you did. If you do not have a link building plan or blueprint and you got lost in your way, you will surely experience catastrophic effects like drastically lowering the ranking of your website.

3. Once you have a detailed link building plan, then you can now get backlinks. However, do not hurry up when it comes to getting backlinks since Google may ban you. As a general rule of thumb, just build three to five backlinks per day.

4. Acquire backlinks that are distinctive form each other, have different keywords and unique anchor texts. Most website owners focus too much on their keywords that they actually fail to properly distribute their anchor texts. For that reason, they are still unable to improve the ranking of their website. Before you learn how to properly distribute anchor texts, you should first know the difference between keywords and anchor texts.

• Keyword – a word or phrase used by the people to search on search engines. It is used to analyse the traffic as well as for on page optimization. Keyword phrases help you come up with an anchor text for your backlinks. However, you cannot use your keyword while purchasing or building links since it might lower down the ranking of your website.
• Anchor text – a word or phrase used for a hyperlink in order to point to your website. When you purchase links, you need to provide the anchor text. Anchor texts are created based on your keyword.

In order to make your backlinks “more appropriate” in terms of the policies of Google, you should include the URL, keywords, domain name, and brand name of your website as long as they are not connected to your main keyword.

5. Incorporate contextual links, which are links within your contents that points directly to your website.

6. Gather backlinks from sites that have various page rankings. In order to make your links acceptable for Google, majority of your links should come from PR1 and PR0 pages. Only 20 percent of your links should come from high PR pages.

7. Include backlink to your inner pages. You should not only link to the home page or welcome page of your website. Instead, you should also include links that will direct the readers of your contents into your inner pages.

Get To Know About Keywords Research & Long Tail KEywords

In step 1 – we have learned about the importance and significance of Keywords. Now, we will analyze the keywords with one step ahead.

Step-2 : Against Which Search Items You Want To Get Found

Make A List:

It would be great if you can come up with a list for the possible search items against which you want your site to be found. Undoubtedly, this is quite a difficult phase that needs extra ordinary attention, focus and mind of yours. This is just like of getting into the minds of audience and knowing that what items do they want to search on Google or any other search engine. What expectations can you website fulfill for the online consumers and how they can get the answer of their queries from you webpage? These are all the factors that you must need to keep in mind while preparing the list for possible keywords.

Earlier in recent years, it was quite easy for the online developers to find about the online people and what they are basically looking for over search engines by simply accessing Google Analytics. However, this is not the case now. So, you are completely in dark and have to find a way out on your own self. Once you manage to attract the online users, then you can see their SEARCHED ITEMS.

Tools That Can Be Used:

Here are some of the tools that can be used to get started:

1. Google Adwords Keyword Planner:

This is said to be one the very useful tools when it comes to research about specific keywords. This tool can be used to find unique, real, related and new keywords on which you can spend some extra bucks for the advertising.

Keyword Suggest Tool

This is yet another effective tools which basically uses Google Suggest feature in order to let you know about the density of different keywords being searched around. It basically finds the expansion to the given keywords which are suggested by the GOOGLE. For instance, if you type EXAMPLE – it will expand the keyword like EXAMPLE A, EXAMPLE B till EXAMPLE Z. For you, it is quite good to find such extendable keywords. Or, get sensible suggestions for keywords from this links as well Google Keyword Suggestions Tool

3. Google Trends:

Google trend is basically not for keyword research and to attract people through it. However, it can give you quite a good idea about the trending factors over e-world. You can see graphs for different regions in which there are different trends and how much people are looking to it. If your website is seasonal or related to NEWS, then it is very important for your keep a keen eye over Google Trends.

4. Internal Search Engine:

A website may has different categories in it. So, in order to find what online visitors are particularly trying to find in your website can be done through your internal search engine. You can come to know about the keywords which online visitors didn’t find on your website and the keywords which didn’t bring fruitful results. You can change, edit, add or remove the keywords accordingly. You can easily do it with Google Analytics WordPress Plugin.

Long – Tail Keywords:

The above mentioned tools will surely help you to end up with such a list that can bring fruitful results for your website in the long run. You are also privileged to think about keywords’ combinations as well. Avoid selecting such keywords which are based on single word. The longer and more specific keywords would be – brighter are the chances for online visitors to come to know about your website.  Such keywords are basically known as long – tail keywords.

Some of the example for Long – tail keywords are:

• Compare prices for Macbook desktop
• Where To Find Best Coffee Around Seattle

Once understood with kean knowledge – it’s time to nail it with STEP – 3 of Keywords Research